June 7, 2020

Best Digital Marketing Tools to Use in 2020 and Their Functions

Best Digital Marketing Tools to Use in 2020 and Their Functions.

Digital Marketing Tools – Digital marketing tools will only assist you to execute a proper strategy (they won’t do the work for you); the accurate technology stack can help you beat the competition.

Best Digital Marketing Tools

To take your marketing strategy to the top, we’ve outlined the following 12 digital marketing tools that will grow your business.


For users of WordPress and those struggling with SEO, Yoast is the best tool for you. With Yoast, you can scan your content and rate all of it, traffic light style, for SEO.

This tool is extremely easy to use, and free.


Famoid is a social media marketing platform that allows individuals to grow their following fast, no matter if it’s on Facebook, Twitter, Instagram or YouTube.

Google Analytics

With your Google Webmaster Account, you can manage all aspects of your site when it comes to SEO and makes sure you are good in the eyes of Google.

Google Analytics has carried the trophy for website analytics. Google Analytics is capable of showing you who is coming to your website, from where, and on which pages they’re spending most of their time.

Besides that, you can also set up goals to track conversions, build an enhanced eCommerce setup, and track events to learn more about user engagement.


MailChimp is an email marketing and social advertising tool made with the purpose of automated campaigns.

With this, you can track the traffic garnered from your campaigns also, MailChimp offers multiple integrations with other SaaS establishments.

The tool is especially powerful for email drip campaigns. Ultimately, it’s a good option for engaging with your audience.

Google AdWords

Google AdWords is one of the popular options for advertising your trade on Google’s search engine results’ pages. When using this, you make your payment using either a pay-per-click or pay-per-call structure.

Google AdWords hosts the Google Keyword Planner, here, you can research which keywords you want to include in your ad and your other content.

You can set budget caps on the amount of money you want to spend. In the long run, the tool helps you funnel more prospects to your website.

Canva Business

Canva is a drag-and-drop design platform that let users create images using custom pictures, icons, shapes, and also fonts from the Canva catalog.

It delivers an aesthetically-pleasing, simple way to design your logos, presentations, images, or graphs based off your team’s needs.

To add to this, Canva cuts out the need for an experienced designer and allows you to generate the particular visual you have in mind using their vast image collection.

WooCommerce or Shopify

If you want to begin an online product sale, you must have a great eCommerce platform.

The best two popular solutions out there are WooCommerce and Shopify.

You can discover how to boost eCommerce sales with either of these platforms, while also enlightening your SEO and revenue in the process.

CRM Software

CRM meaning Customer Relationship Management is a must for establishments that need to make use of valuable data across all departments.

Without CRM you are not able to target the right people, turn insights into conversions, or evade redundancies.

Google Trends

This is a website by Google that evaluates the popularity of top search queries in Google Search across numerous regions and languages. The website makes use of graphs to compare the search volume of different queries over time.


BuzzSumo is an outstanding content research tool that identifies top influencers in your industry and assists you to connect with them.

You can look up trending topics and also define the scope of your search to generate both evergreen content, and also trending content aimed at your desired audience.

At this point, you can look at your content’s analytics and social mentions, and then measure performance accordingly.


This tool will track your rankings as well as link-building campaigns. The tool is also there to help you improve local SEO.

Ahrefs is a comprehensive SEO tool to assist you to punch up your website traffic. They have data for about 150 million keywords in the U.S., and more for 150 countries.

The tool allows you to check out who is linking to your competitors, what their top pages are, and more. With this tool, you can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.


Slack is one of the best communication services in business today. It operates in channels designed for certain information, so business conversations don’t get easily distracted by tangents about where everyone wants to go for team lunch.

It’s one of the best tools for networking and meeting others in the digital marketing planet, and gives you leave you with the choice of either to join or leave channels.

Because it is a well-known communication channel, it has wide-ranging integrations with plenty of other tools.

Digital marketing tools are only a means to an end. Many business owners and marketing professionals feel that the moment they have the right tools the rest will take care of itself.

It doesn’t work that way. You need to lead your establishment into growth.

There are lots of tools for you to tackle your marketing problems head-on; all you need to do is to decide where to focus first. Which tool works best with your establishment, structure and ultimate goals.


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RSG Team

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